The name of the game is turning the right prospects into profitable customers and keeping the right customers highly satisfied for the long run.

Trying to be all things to all people is a recipe for mediocrity, so you need to focus your efforts on those customers that match your business model. That might mean that there are others that you can't afford to serve in the same way, or even serve at all.

Keep your business focused on your high-value customers and on consistently delivering your value proposition - the combination of benefits you can profitably deliver that will make you the business partner of choice for high-value customers in your target markets.