So why do we use geese in our logo and, perhaps more importantly, what can we learn from them?

Geese fly in a "V" formation during their long-distance migrations to conserve energy and increase their effectiveness.

As each goose flaps its wings, it creates "uplift" for the birds that follow. When a goose falls out of formation, it suddenly feels the drag and resistance of flying alone. It quickly moves back into formation to take advantage of the lifting power of the bird immediately in front.

The lead goose uses a lot more energy than those following, and when it tires, it rotates back into the formation and another goose takes the point position.

The end result is that the whole flock adds more than 70 percent to their flying range compared to a single goose flying alone.

Flying in formation also assists with communication and coordination within the group (it is believed that geese honk to encourage those in front of them to keep up their speed).

If a goose gets sick or injured, two other geese drop out of the formation and follow it down to help and protect it. They stay with it until the goose is either able to fly again or it dies. Then, they launch out with another formation or try to catch up with their own flock.

What can organizations and individuals learn from geese? Let the conversation begin.