It’s time to put a stake in the ground and declare your Strategic Intent. When people ask us, "Isn't this just the vision thing dressed up in different clothing?", we say no. It's different because our approach is to ground it in measurable reality.

We ask, "What do you want to be recognized for by your key customers, employees, business partners and other key stakeholders 2-3 years out? What would make all of you proud - proud to work for this company, proud to do business with this company, proud to be home to this company?"