Your choice of Strategic Business Model, customer value propositions, and socially-responsible business philosophy strongly influences the kind of people that you must hire and retain in order to be successful. And they make choices, just like customers do.

What employee value proposition - the bundle of non-financial benefits (like working for a socially-responsible market leader, working with leading edge technology, continual development, and outstanding leadership) and compensation - can you offer to become the employer of choice for the right employees? After all, you must have these people if you are to deliver on the promises you make to your customers and other stakeholders, and execute your strategy.